Zeus Clinical Study
This is a digital brochure explaining the benefits of signing up for the Zeus Clinical Study for a new product. The copy flow starts by educating targeted African American patients about clinical studies, debunks myths, talks about the importance of diversity in clinical studies, and then invites our target to participate in the ZEUS Study.
This audience is very skeptical about clinical studies and the healthcare industry as a whole, so the brochure’s design approach took on a unique design aesthetic, one that feels like it’s from their community so they can see themselves authentically.
