Resume

EXPERIENCE

Creative Director/Art
FREELANCE     New York, NY      May 2023-

VP Creative Director/Art
FINGERPAINT/EMCAY  New York, NY     4.5 years

• Creative art lead on various online and video projects for Amgen, Genzyme and Novo Nordisk. Created award-winning campaigns for products targeted toward the Hispanic and African American audience based on specific multicultural insights. First, for Emcay, which was then purchased by Fingerpaint.
• Two Gold, One Silver and One Bronze award for an unbranded multiple myeloma and unbranded obesity campaign.
• 2023 DTC Bronze Award Winner Best Multicultural Campaign for Novo Nordisk Obesity franchise.
• Products included: Kyprolis, Repatha, Rybelsus and Ozempic.

Senior Vice President, Creative Director/Art
CALCIUM     New York, NY      2 years

• Creative art lead on numerous online/offline efforts for Strongbridge, Applied Biological Laboratories, and Genentech.
• Active in all new business pitches with a strong pitch/win ratio.

Creative Director/Art
FREELANCE     New York, NY      1 year

• Conceived and executed campaigns for numerous agencies, such as McCann Health, Sudler, and Calcium in various mediums, which often lead to new or additional business opportunities for them.

Associate Partner, Group Creative Director
ROSETTA (Which Acquired Wishbone)     New York, NY      5 years

• Built and managed Rosetta Healthcare’s New York creative team of 12 art directors and 10 writers.
• Creative lead for approximately $24MM in AOR billings.
• Successfully directed new business pitches and launches for Claritin, Xiaflex, BreathTek, Samsca, and Silenor.

Senior Vice President, Creative Director
WISHBONE     New York, NY      4 years

• Co-creative leader on all new business pitches and client work.
• Helped double Wishbone’s revenue—from $9MM to over $18MM—through new business efforts with a 75% pitch/win ratio over 4 years.
• Built and managed a talented creative team of 8 Art Directors.
• Helped increase the agency profile, earning it Med Ad News Category III 2009 Agency of the Year.
• Sold and executed creative for all agency clients across a wide range of product categories. Clients: Novartis, Dey, Meda, Otsuka, Genzyme, Sucampo, Purdue, Covidien, and Cardionet.

Senior Vice President, Creative Director
BRAND PHARM/PUBLICIS HEALTH     New York, NY      5+ years

• Built and managed a talented creative team of 8 Art Directors.
• Developed award-winning DTC and professional campaigns for: Differin, MetroGel, TriLuma, Pepcid, Tylenol, Oral-B, Splenda, Preven Emergency Contraception Kits, and Blue Cross/Blue Shield.

Vice President, Associate Creative Director
McCANN     New York, NY      5+ years

• Spent 3 years developing the “Putting Quality on the Road” TV campaign for General Motors, including a 90-second Super Bowl spot; which increased consumer perceptions of all GM products when public opinion was low.
• Helped dramatically change business flyer’s perceptions of USAir with a 3-year TV and airport campaign.
• Created new TV, print and RM campaigns for Sony, Buick, Nestlé, Vaseline, Smirnoff, Gillette, Martini & Rossi, and Famous Grouse Scotch.
• Developed websites, banners, and online stories for Chase.com.
• Received the “Truth Well Told Award” for outstanding performance.