Additional Print Ads
Looking for additional print work? You’ve come to the right place. Here are a few single assignments and campaigns I’ve done over the years that have won new business and various awards.
Unlike blood and stool tests, which are messy and inconvenient methods used to detect the H. pylori bug in people’s stomachs, BreathTek® is a much more accurate and convenient alternative. It is a breath test that detects the bug, making compliance and patient satisfaction much more prevalent. This simple and unique campaign highlighted a breath detective, and was utilized for years in journal ads, iPad apps, websites and convention materials.
PM360 Trailblazer Initiative Award, Interactive Marketing
Gastroenterology & Endoscopy News, Advertising Excellence Award
Marcom Awards, Platinum Winner, Journal Ad
Marcom Awards, Gold Winner, Website
Marcom Awards, Honorable Mention, Advertising Campaign
MM&M Silver Award, Best Professional Print Ad
Rx Club Award of Excellence, Journal Ad
These ads were pitched and helped win the Silenor business for Rosetta. Various humorous scenes, including these were executed in print ads, showing what happens the next morning without a good night’s sleep. Additional physician and consumer support materials were also produced.
Most treatments for psoriasis are greasy or oily and therefore, unpleasant for the patient to use. The launch strategy of Clobex focused on its key benefits: the power of its active ingredient clobetasol, which is formulated in a non-greasy lotion. This unique campaign ran for many years and helped gain a strong foothold in the category.
Rx Club Awards: Excellence, Professional Journal ad
MM&M Awards: Excellence, Professional Journal ad
Cardionet makes devices that monitor high-risk cardiac arrest patients. When an event occurs, this device alerts the designated EMS channel and monitors the situation until help arrives. We chose not to show patients in distress, but rather a simple demonstration of the technology, based on a well-known expression.
Rx Club Awards: SILVER, Professional Journal ad
This simple visual was an airport poster and in-flight ad announcing the global alliance of USAir and British Airways. It positioned it as the largest global airline network at the time, with flights to virtually anywhere. It’s currently on the wall at McCann NY as part of their permanent collection of famous campaigns over the years.
Many people consider contraception a serious and sometimes controversial issue. For Preven, an agent indicated for emergency contraception, it was essential to discuss these sensitive issues in a simple and consumer-friendly environment. This campaign launched with healthcare professional and consumer print ads, in-office materials, a patient RM program and a website.
Rx Club Awards: GOLD, Professional Journal ad