Breathtek

Unlike blood and stool tests, which are messy and inconvenient methods used to detect the H. pylori bug in people’s stomachs, BreathTek® is a much more accurate and convenient alternative. It is a breath test that detects the bug, making compliance and patient satisfaction much more prevalent. This simple and unique campaign highlighted a breath detective, and was utilized for years in journal ads, iPad apps, websites and convention materials.

 

PM360 Trailblazer Initiative Award, Interactive Marketing
Gastroenterology & Endoscopy News, Advertising Excellence Award
Marcom Awards, Platinum Winner, Journal Ad
Marcom Awards, Gold Winner, Website
Marcom Awards, Honorable Mention, Advertising Campaign
MM&M Silver Award, Best Professional Print Ad
Rx Club Award of Excellence, Journal Ad

Here are screens from the electronic iPad app, which featured an animated detective and H. pylori bugs traveling across the screen.